After posting about C&W renaming, C&W’s UK rebranding and another post on creating company names, this spoof YouTube video about the convoluted AT&T branding history will definitely make you smile.

Each new management team who arrives on the scene has its own branding ideas as part of the ‘turn around’ strategy so I guess we havn’t seen the end of this in this age of consolidation in the telecommunications industry!

Enjoy!

This entry was posted on Thursday, February 8th, 2007 at 11:54 am and is filed under All, Ephemera, History, Networks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.