There is a very interesting article in the New York Times entitled The Future of Web Ads is in Britain. Unfortunately, you will have to look at an ad for quite a few seconds before you will be able to read it! It’s in your face somewhat!
Online advertising is racing ahead in Britain, growing at a roughly 40 percent annual rate, and is expected to account for as much as 14 percent of overall ad spending this year, according to media buying agencies. That is the highest level in the world, and more than double the percentage in the United States.
We are all so familiar with negative articles about the UK, so it’s really good to see an area where we are definitely playing the role of the early adopter and leading the world.
It also confirms that we are a country of addicts.
On average, Britons spend 23 hours a week on the Internet, according to the Internet Advertising Bureau. The Internet accounts for about a quarter of Britons’ time spent with all media, according to Citigroup, nearly double the percentage in the United States.
The UK really is in the leader pack when it comes to Internet services and the time has never been better for dusting off that Internet idea and get it out there!