When I heard the short presentation from Adam Hildreth of Crisp Thinking at Library House’s MediaTech 2.006 event held at the iMax theatre before Christmas, there was something that really intrigued me about what they were up to.
They were hosted at the event by David Rowe who runs Microsoft’s Emerging Business Team and hosts their Startup Zone.
In fact there were three things that I found interesting (a) The service they offer seemed, to me at least, very innovative that focused on an industry pain not being addressed in a significant way by other companies (b) Their approach to solving the problem from a network and technology perspective seemed remarkably different, and (c) their CEO is only 21! You don’t come across this combination too often in my experience.
What do they do?
Crisp have developed a child protection gateway (CPG) that has been designed to sit in an ISP network to protect children and teenagers from the specific threat of online-grooming and cyber-bullying. The CPG acts as the gateway for the traffic from protected households. Because all of the child protection components actually sit in the network layer, not on the client, the Crisp solution could offer unrivalled levels of protection. It is extremely hard for even a “well tuned” teenager to circumvent their network level controls.
The core of the CPG is Crisp’s Anti-Grooming Engine (AGE™). AGE™ takes a completely different approach to the traditional market approach for Parental Controls. It focuses on protecting children from external threats, rather than on moderating what children can and cannot do on the net. The net result provides an experience which is positive for both Parents and Children.
How do they do it?
Clearly, CPG type functionality could be installed in a domestic environment attached to DSL router to intercept traffiic but Crisp’s business model calls for them to work with ISP’s and embed their CPGs in the ISP’s network.
Although working with carriers / ISPs is always a challenge, it strikes me that Crisp’s technology would be well received as it provided a service that could prove to be very popular with parents. Crisp describe it thus:
“Offering controls within a network that an ISP can ‘switch on’ drives one of the key aspects of an ISP’s revenue model; value added services. With child protection being one of the few mass-market value added services this becomes particularly important in the current broadband ‘price war’.
Network-level protection also gives an ISP huge brand differentiation within the market; a consumer’s perception is immediately changed if their ISP is actually pro-actively protecting their family.”
Crisp is a young company and is actually Adam’s second start-up, even though he is only 21. Although he might be mightily embarrassed by this, when he was 18 he came number 4 in the RichList 2020 drawn up by the Royal Bank of Scotland. The Internet can be a horror sometimes!
Adam has put together a strong management team and has attracted Andrew Burke to be their Chairman. As Andrew was earlier BT’s CEO, BT Entertainment, I guess Adam has had many meetings with BT at Adastral Park!
This certainly seems to be a company that has come with some cute technology and is taking an innovate, but challenging, approach to market. They are certainly addressing a major industry pain and if they are successful with thier trials I would expect a significant take up by the ISP community both small and large.
And, if you want to beat a path the Adam’s door, book your train seat because as they are based in Leeds in Northern England.
Postnote: Coincidentally, I saw that MySpace could be offering child monitoring software.